MICROSOFT Archives | AI, ML and IoT application development company | Fusion Informatics https://www.fusioninformatics.com/blog/tag/microsoft/ Let's Transform Business for Tomorrow Thu, 02 Feb 2023 06:14:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://www.fusioninformatics.com/blog/wp-content/uploads/2014/02/favicon.png MICROSOFT Archives | AI, ML and IoT application development company | Fusion Informatics https://www.fusioninformatics.com/blog/tag/microsoft/ 32 32 What is Cortana and how does it help users? https://www.fusioninformatics.com/blog/what-is-cortana-and-how-does-it-help-users/ https://www.fusioninformatics.com/blog/what-is-cortana-and-how-does-it-help-users/#respond Wed, 16 Jan 2019 11:05:33 +0000 https://www.fusioninformatics.com/blog/?p=4533 Cortana is personal assistance developed by Microsoft Company created to help the user to set reminders and identify…

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What is Cortana and how does it help users

Cortana is personal assistance developed by Microsoft Company created to help the user to set reminders and identify voice control without the need for keywords access and respond quickly with the help of Bing search engine. The Cortana is implemented in multiple languages to assist the user in the conversion. The services are provided with smart voice control with different kind of data like Reminders, Chats, Locations, Weather, Facts, and Finance.

The smart Artificial Intelligence allows applications to catch the updates and news of traffic, and calendar for user meetings, schedule dates and driving time of arrival. The application is set for reminders depends on location so the user can set the reminder to the device to catch any personal or professional things from a store or shopping by sending an alert.

The Virtual Assistant alliance in the Android Mobile

Cortana Application in the Android helps to provide digital assistance that allows you to remind an engagement or schedule meetings on profession tasks. Similar to Siri, Cortana can communicate with your data presented by you, in order to provide you with particular answers that match your questions.

The user can log their voice so that the intelligence processes on what user speaking, location and all contacts and stores personal information within itself. Cortana can look your emails for data on flights or charges on their access to you. Then, Cortana can automatically protect you up to date with your journey programs. There’s constant discussion of blended support for Apple’s Passbook data, though data like your flight issue or delays won’t turn in real-time.

The main advantage of the Cortana app is user can open and study the latest news, weather report, top headlines and final score of teams that you care about, which user requested to see at any time.  It’s also helpful to become a standalone app due to there’s a complete range to squeeze your perspectives, in case you desire to add to your private sphere, change your low hours or maintain your hints.

Cortana

The AI app like Cortana needs expertise developers that they have the capacity to develop an app that allows Natural Languages Processing to identify the multiple languages and respond accordingly and translate text data. The deep learning algorithms implemented in the application performance on the big data for the automated neural network system.

Thus, the Cornota AI app is a unique set of form to provide personal assistance for users with the implementation of custom developed. In extension, these services are becoming for building lightweight applications that provide minimum loads on other platforms due to their capacity to operate in the cloud.

When the user is ready to ask any question regarding finance, news, locations, and facts, it will respond quickly in applications It is most useful and saves a lot of time for browsing the topic on the Internet to look for information that appears.

But there are lots of issues that Cortana can respond quickly, without first transferring you out to the web. Alternatively, you get your results right in Cortana’s applications.

  • Users can track flights and transportation charges with tracking number and identify the fees details.
  • It helps to play the music from your favorite album and holding your phone with an audio source
  • You can track packages or flights by typing or saying the flight number or package tracking number.
  • It helps to capture images of the banner, in any event, and identify the dates of the program schedule and can remind the user to attend the program

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MICROSOFT BUYING NOKIA’S SMARTPHONE BUSINESS https://www.fusioninformatics.com/blog/microsoft-buying-nokias-smartphone-business/ https://www.fusioninformatics.com/blog/microsoft-buying-nokias-smartphone-business/#respond Tue, 03 Sep 2013 10:00:02 +0000 https://www.fusioninformatics.com/blog/?p=2338 Microsoft announced tonight that it will buy Nokia’s devices and services division. This is the part of Nokia…

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Microsoft announced tonight that it will buy Nokia’s devices and services division.

This is the part of Nokia that makes smartphones (and soon) tablets.

Microsoft will pay 3.70 billion Euro for Nokia’s devices business. That’s nearly $5 billion is U.S. dollars. Microsoft will also pay an additional 1.65 billion Euro ($2.2 billion U.S.) for the rights to Nokia’s patents.

All together, the deal will cost Microsoft about $7 billion U.S.

Microsoft will also take on about 32,000 Nokia employees. Nokia’s CEO Stephen Elop will transfer to Microsoft too. (Elop used to work at Microsoft before becoming the Nokia CEO.)

The joining of Microsoft and Nokia isn’t a huge surprise. Nokia is the only manufacturer that exclusively uses Microsoft’ Windows Phone 8 operating system for its top-tier smartphones. Meanwhile, Microsoft has struggled to gain significant market share for Windows Phone as Android and the iPhone continue to dominate.

Nokia’s flagship Lumia phones are most likely the best-selling Windows Phones today. The company sold 7.4 million last quarter. A lot of those sales are due to the fact that Nokia attacks the low-end of the smartphone market with cheaper devices. It also makes high-end phones like the Lumia 920, 925, and 1020.

This can also be another sign that Microsoft is taking its transition from a software company to a “devices and services” company much more seriously. Until last year, Microsoft did not make any major products (besides the Xbox) itself. That changed with its line of Surface tablets that run the new Windows 8 operating system. The company announced that it was making the transition to a company that provides both devices and services.

But Microsoft has yet to make a smartphone of its own, despite numerous rumors that it had plans to. By buying Nokia, Microsoft now has its own manufacturer that it can work closely with.

Microsoft’s purchase isn’t likely to annoy other manufacturers that make Windows Phones either. Most of those manufacturers (Samsung, HTC, etc.) have been able to make more money from Android devices than an alternative operating system like Windows Phone 8. Nokia is the only manufacturer that relies almost entirely on Windows Phone 8.

Finally, there’s Elop. He’s one of the names that have been floating around as a potential replacement for Steve Ballmer as Microsoft’s CEO. Ballmer announced last month that he plans to retire within a year. A special team of Microsoft board members is now on the hunt for a new CEO.

 

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News@5 Twitter, Microsoft and the iPhone https://www.fusioninformatics.com/blog/news5-twitter-microsoft-and-the-iphone/ https://www.fusioninformatics.com/blog/news5-twitter-microsoft-and-the-iphone/#comments Wed, 12 May 2010 12:43:00 +0000 https://www.fusioninformatics.com/blog/?p=1518 Twitter has announced it has found and fixed a bug that allowed users to force others into following…

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Twitter has announced it has found and fixed a bug that allowed users to force others into following them an spammers to tweet to other users without prior permission.

Twitter has announced the release of a set of business tools for corporate users. The tools are currently being tested by selected users but will be available to all in the near future.

Microsoft will challenge Google’s dominance of the web apps domain with the release of its Microsoft Office 2010 productivity suite.

Matousec.com have discovered a serious flaw in Windows’ security software that leaves it vulnerable to an ‘argument-switch-attack’.

UK-based charity DePaul and advertising firm Publicis have released the iHobo application for the iPhone, allowing users to download a homeless person onto their iPhone.

Resource:
http://www.itproportal.com/portal/news/article/2010/5/11/news5-twitter-microsoft-and-iphone/

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Microsoft's Courier tablet dies before it lives https://www.fusioninformatics.com/blog/microsofts-courier-tablet-dies-before-it-lives/ https://www.fusioninformatics.com/blog/microsofts-courier-tablet-dies-before-it-lives/#comments Fri, 30 Apr 2010 06:51:42 +0000 https://www.fusioninformatics.com/blog/?p=1382 Don’t bother asking Microsoft whether its rumored Courier tablet will run Adobe Flash. Microsoft just killed it. Apparently.…

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Don’t bother asking Microsoft whether its rumored Courier tablet will run Adobe Flash. Microsoft just killed it. Apparently.

After hearing rumors that the oft-discussed-but-never-acknowledged two-display folding tablet had been axed, Gizmodo asked Microsoft for confirmation and received this reply from Redmond’s communications veep, Frank Shaw:

At any given time, we’re looking at new ideas, investigating, testing, incubating them. It’s in our DNA to develop new form factors and natural user interfaces to foster productivity and creativity. The Courier project is an example of this type of effort. It will be evaluated for use in future offerings, but we have no plans to build such a device at this time.

Leaving aside his statement that Microsoft’s DNA includes the development of new form factors and natural user interfaces, Shaw does acknowledges the existence of the Courier project, but he doesn’t specifically hammer the final nails into the concept’s coffin.

It appears that Courier was an investigative effort, elements of which may surface in future Microsoft products, but which won’t – to use an industry buzzword – be “productized” in the foreseeable future.

And although we’re loathe to kick a website when it’s reeling from public approbation, Gizmodo made a curious omission when it wrote: “It makes sense for Microsoft to continue to trim away splinter versions of its core operating systems and focus on Windows 7 and Windows Phone 7 unity across all its devices.”

There’s a third Windows OS that they neglected to mention, and one that may be more appropriate for a tablet form factor such as the one used in the Courier project: Windows Embedded Standard 7, the RTM version of which was announced just this Tuesday at the Embedded Systems Conference (ESC) in San José, California.

Perhaps – just perhaps – the Courier project was eliminated because its raison d’être had run its course with the graduation of Windows Embedded 7 Standard from beta to RTM. Of course, Windows Embedded Standard 7 is an OS designed for, well, embedded devices that range – in Microsoft’s own listing – from multimedia internet devices to networked media devices to thin clients to fuel pumps (yes, fuel pumps) and more. But that’s in its RTM form. Perhaps – just perhaps – one variant of it was given a spin as a tablet OS in the Courier Project.

More likely, Windows Embedded Standard 7’s graduation and the Courier project’s demise occurring within two days of each other is merely a coincidence. In any case, the rumored spate of challengers to Apple’s iPad has just been reduced by one.

And if you believe a report from Wednesday’s Business Insider, you can add HP’s Slate to the drop-out list – which makes sense, seeing as how HP acquired Palm in part because: “We see further opportunities beyond smartphones into additional connected mobile form factors.”

In other words, why build a tablet based on a non-mobile operating system such as Windows 7, when a leaner, more communications-integrated operating system such as webOS just dropped into your lap?

Resource:
http://www.theregister.co.uk/2010/04/30/microsoft_kills_courier/

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Microsoft reaches licensing deal on HTC phones https://www.fusioninformatics.com/blog/microsoft-reaches-licensing-deal-on-htc-phones/ https://www.fusioninformatics.com/blog/microsoft-reaches-licensing-deal-on-htc-phones/#respond Fri, 30 Apr 2010 06:50:44 +0000 https://www.fusioninformatics.com/blog/?p=1375 SEATTLE – Microsoft Corp. says it has patents covering phones that use Google Inc.’s Android software — but…

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SEATTLE – Microsoft Corp. says it has patents covering phones that use Google Inc.’s Android software — but unlike Apple Inc., Microsoft has reached a licensing deal rather than suing over the software.

Microsoft said Wednesday that it has reached an agreement that will give HTC Corp., a Taiwanese company that is a major maker of Android phones, the rights to use technology covered by Microsoft’s patents in those phone. Financial terms were not disclosed.

The deal comes a month after Apple sued HTC and accused the company of violating patents related to the iPhone.

HTC, which has said it will defend itself against Apple’s claims, is a key partner for Google in its expansion into mobile services. Android has intensified the competition between Google and companies such as Apple and Microsoft.

But Apple and Microsoft are dealing with HTC, not Google, because the device maker, not the maker of software that runs on it, historically has been the focus for settling intellectual-property disputes.

HTC started out as a maker of phones based on Microsoft’s Windows Mobile software, but as that operating system has lost favor among buyers, it’s focused more efforts on Android.

Microsoft did not say what technology is covered in the licensing agreement with HTC. Technology analyst Rob Enderle of Enderle Group said it is unlikely there’s any overlap with the patents Apple is suing over. Microsoft and Apple have licensed each other’s patents, and Enderle said if there were any question of overlapping patents around “multitouch” or other smart phone technologies, it would have been hashed out already.

That means the deal between Microsoft and HTC for Android phones wouldn’t likely give HTC any extra protection against the lawsuit Apple filed. But HTC is also expected to produce phones for Microsoft’s next mobile system, Windows Phone 7, which is set to reach consumers before the holidays. Wednesday’s licensing deal with Microsoft would protect HTC against another Apple lawsuit over a Windows phone, Enderle said.

Both the Apple lawsuit and HTC’s deal with Microsoft may make Android less attractive to other device makers. Part of Android’s appeal to companies such as Motorola Inc. and Samsung Electronics Co. was its price: free. Enderle called the legal battle and the licensing fees “hidden costs” to choosing to make Android phones.

“The Apple suit was the first wake-up call,” Enderle said.

Apple’s lawsuit claims HTC infringes on 20 iPhone patents. It’s not clear whether Apple approached HTC with a licensing offer before filing its lawsuit. Apple spokesman Steve Dowling said he had no further details.

Resource:
http://news.yahoo.com/s/ap/20100428/ap_on_hi_te/us_microsoft_htc_patents

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Microsoft Says Google’s Android May Infringe Patents (Correct) https://www.fusioninformatics.com/blog/microsoft-says-googles-android-may-infringe-patents-correct/ https://www.fusioninformatics.com/blog/microsoft-says-googles-android-may-infringe-patents-correct/#respond Thu, 29 Apr 2010 07:56:22 +0000 https://www.fusioninformatics.com/blog/?p=1341 April 28 (Bloomberg) — Microsoft Corp., the world’s biggest software maker, is demanding patent royalties from mobile-phone makers…

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April 28 (Bloomberg) — Microsoft Corp., the world’s biggest software maker, is demanding patent royalties from mobile-phone makers that use Google Inc.’s Android operating system.

HTC Corp., which makes Google’s Nexus One mobile phone, has agreed to pay under a patent licensing agreement, Redmond, Washington-based Microsoft said in a statement today without disclosing the amount. Motorola Inc. and Samsung Electronics Co. also make mobile devices that use Android.

Microsoft has been talking “with several device manufacturers to address our concerns relative to the Android mobile platform,” Horacio Gutierrez, the company’s deputy general counsel for intellectual property and licensing, said in an e-mailed statement without naming the companies involved.

Google, owner of the world’s most popular search engine, offers Android for free to handset companies, and seeks to make money instead from selling advertising tied to Android users’ searches and application uses. Microsoft’s demands expand the legal issues around Android and raise the possibility of more companies seeking royalties, said Michael Gartenberg, a partner at research firm Altimeter Group.

“The message is so not subtle — Android is not free and not only is not free, it can start being quite expensive over time,” Gartenberg said. “The irony of the fact is that for every HTC Android phone that ships, Microsoft will get a check.”

Dealing With Microsoft

Rob Enderle, principal analyst for the Enderle Group in San Jose, California, estimates that HTC and most other handset manufacturers would have to pay Microsoft $20 to $40 per phone to license the intellectual property required for Android.

Unless Google somehow figures out how to ax this cost, “Android is going to fall off as an expensive and risky platform,” he said. “Nobody wants to deal with Microsoft.”

Apple Inc. already has a patent-infringement complaint pending against HTC over phones that run on Android. Research In Motion Ltd., Nokia Oyj and Palm Inc. are among the device makers that might claim to have patent rights to Android, Gartenberg said.

HTC, based in Taoyuan, Taiwan, also makes phones that run on Microsoft’s Windows Mobile operating system.

Anthony House, a spokesman for Mountain View, California- based Google, said the company isn’t ready to comment on the matter.

Apple Case

Apple, maker of the iPhone, is seeking to block U.S. imports of HTC phones that run on Android. That case is pending before the U.S. International Trade Commission in Washington.

In a March 15 blog posting, Gutierrez said the Apple case is proof that the mobile phone industry “is in the process of sorting out what royalties will be” for the software that adds the features such as Internet access and downloading capabilities.

He said Microsoft has “consistently taken a proactive approach to licensing.” The company, which is typically defending itself against four dozen patent-infringement suits at any given time, isn’t known for filing lawsuits over its own patents. Since 2007, the company has filed two patent lawsuits against companies that didn’t sue it first, according to Bloomberg data.

Resource:
http://www.businessweek.com/news/2010-04-29/microsoft-says-google-s-android-may-infringe-patents-correct-.html

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Apple channels Google, Microsoft to attract developers https://www.fusioninformatics.com/blog/apple-channels-google-microsoft-to-attract-developers/ https://www.fusioninformatics.com/blog/apple-channels-google-microsoft-to-attract-developers/#comments Sat, 24 Apr 2010 06:13:56 +0000 https://www.fusioninformatics.com/blog/?p=1238 I can’t help but ask after reading Apple’s attack on Adobe’s Flash for being “closed and proprietary,” while…

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I can’t help but ask after reading Apple’s attack on Adobe’s Flash for being “closed and proprietary,” while dressing itself up as the openness prom queen because of its support for HTML5, JavaScript, and other industry standards.

Flash may be closed and proprietary, but Apple is hardly the patron saint of openness. Nor has it ever seemed to care much about pretending to be anything other than religiously devoted to a beautiful consumer experience, regardless of open standards, open source, open anything.

What has changed? Developers. Lots of them.

Apple is seeing the “light of openness” now that it increasingly must cater to external developers. For years Apple was able to live within its shell, serving a narrow world of devoted consumers and a very limited circle of developers.

No more. With the iPhone, Apple hit the developer mainstream, and has had some growing pains getting comfortable with that audience, most recently with its increasingly restrictive developer agreement.

Apple has a tough sell for developers over the long term, particularly as it faces open alternatives in its various markets, including Google Android. Developers are attracted to the iPhone’s sales volume, but the trajectory of the company may make it increasingly harder to work with the company, a proprietary trajectory ZDNet’s Tom Foremski describes well:

Since the introduction of the iPod, iPhone, and now the iPad, Apple is becoming less and less open, is using fewer standard components and chips, and far fewer Internet technologies common to Mac/PC desktop and laptop systems.

The iPhone and iPad, for example, don’t support common Internet platforms such as Adobe Flash or Microsoft Silverlight. That means you cannot watch streaming video from Hulu, or Netflix.

And while iPhone chips are available from other manufacturers, the iPad runs only on the A4 processor–an Apple designed chip that no one else can buy.

This was OK when Apple was the most open smartphone game in town (RIM’s BlackBerry was hardly a paragon of openness), but it’s a tough sell with Google on the scene. Google Android, for all its problems and criticisms, has successfully attracted a host of applications recently through a more open approach, jumping from 6,000 to 25,000 applications in 2010 alone.

Apple may be its own best friend…and worst enemy.

Or, as Redmonk analyst James Governor puts it, “[The] company doing [the] most to grow the Android app base is Apple. The new terms of service are AWESOME for the Android team….”

It’s not that Apple needs to open everything up to compete. But it does need to present a more credible argument than random smears against competitors for being proprietary. After all, let’s be clear: None of these companies is open. Or closed. Not Apple. Not Adobe. Not Google. Each employs a hybrid approach, as CNET’s Stephen Shankland points out. Each includes plenty of openness, and plenty of “closed and proprietary” technology and business practices.

That’s the world we live in.

That’s why, as Shankland writes, we (and particularly developers) should be wary of any vendor bearing gifts of openness:

In general, be very cautious when you hear any computing company wrapping itself in the flag of openness as it promotes its products. There are different kinds–open interfaces, open source, and open standards, for example.

Apple’s reality distortion field afflicts us all at some point: it just makes beautiful technology. But developers aren’t so easily swayed, including Apple’s pot-calling-the-kettle-black moment with Adobe. Some won’t care. Others, like Mozilla’s Chris Blizzard, will.

Apple needs to figure out its developer story, one complicated by Google’s surge into the smartphone market. I doubt we’ll see Steve Jobs sweating to the Steve Ballmer beat, but Apple does need to up the openness quotient in its developer outreach, and soon.

Resource:
http://www.channelregister.co.uk/2010/04/22/google_the_server_chip_designer/

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Apple rep says iPhone OS is open, Flash is closed and proprietary https://www.fusioninformatics.com/blog/apple-rep-says-iphone-os-is-open-flash-is-closed-and-proprietary/ https://www.fusioninformatics.com/blog/apple-rep-says-iphone-os-is-open-flash-is-closed-and-proprietary/#respond Fri, 23 Apr 2010 08:51:42 +0000 https://www.fusioninformatics.com/blog/?p=1196 The war of words between Adobe and Apple over the latter company’s apparent campaign to dethrone Flash as…

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The war of words between Adobe and Apple over the latter company’s apparent campaign to dethrone Flash as a standard web development technology continues to escalate.

Besides declining to work with Adobe to bring Flash to the iPhone OS, Apple has recently changed the Terms of Service for the iPhone SDK to disallow development with unauthorized tools like Adobe’s new Creative Studio 5.

Earlier this week Adobe’s Mike Chambers indicated that due to the new restrictions in the iPhone SDK TOS, Adobe won’t contine development of tools to create iPhone apps in Flash CS5. Chambers wrote that Apple wants to “make it difficult for developers to target other platforms.”

Apple spokeswoman Trudy Muller shot back in a statement pointing out that the iPhone OS supports common open standards like HTML5, CSS, Javascript and H.264, calling Flash “closed and proprietary.”

But does support for open standards actually make the iPhone OS itself open? After all, Flash also supports H.264, but as Muller correctly points out that doesn’t stop it from being closed.

Does Apple’s decision to restrict development tools and methods really have anything to do with openness? It seems unlikely.

Apple’s own approach, the iPhone SDK, is proprietary and closed as well and gives Apple control all the way through distribution to consumers.

In response to an email from an OS X developer critical of the new SDK TOS, Steve Jobs recently outlined a more believable, if not entirely accurate, rationale.

Jobs wrote, “intermediate layers between the platform and the developer ultimately produces sub-standard apps and hinders the progress of the platform.”

The problem with this argument is that using non-Apple sanctioned (ie controlled) development tools isn’t an indication of poor quality any more than using the official tools improves it. Ultimately quality is in the developer’s hands.

As to hindering progress, that’s only true if you define platform as the iPhone SDK, rather than the iPhone, iPod Touch, iPad or even iPhone OS itself. In reality app development on these platform is limited by the iPhone SDK

Their capabilities could be exploited to come up with even more innovative apps by third parties if not for Apple’s obstruction.

It’s hard to believe that Apple’s reliance on DMCA anti-circumvention language and restrictive language in SDK agreements with developers is either open or conducive to progress. Both are artificial barriers to the creative process of developing software.

Even harder to believe is that Apple is oblivious to the growing government interest in various aspects of the iPhone business, including the app approval process.

Apple is already involved in various iPhone related patent lawuits against companies including prominent Android phone vendor HTC and worldwide mobile phone (and smartphone) industry leader Nokia. Federal investigators have already gotten involved in the Nokia dispute.

If Adobe ends up filing a lawsuit against Apple, which seems to be the rumor or speculation du jour every day, it would certainly lead to more pressure on Congress and federal regulators.

There’s no doubt Apple’s decision to outlaw converted Flash apps from the App Store will have a negative impact on Adobe, particularly with their new CS5 software having just been released. Some have argued that the reason for Apple’s oddly timed introduction of the next iPhone OS to developers was intended to coincide with Adobe’s CS5 launch.

The ability to convert Flash projects to iPhone apps has been touted as a major selling point for months, and with good reason given the number of App Store downloads. However that doesn’t automatically make what Apple is doing illegal.

Which may explain why there’s been no lawsuit from Adobe yet. The only grounds for forcing Apple to open the iPhone OS to third party application frameworks would seem to be an antitrust claim.

The iPhone, successful as it has been, hasn’t made Apple the number 1 mobile phone or even smartphone vendor in the US. Those titles belong to Motorola and Research In Motion (RIM) respectively.

Without a dominant market position Apple certainly can’t hold a monopoly so any antitrust complaint seems doomed.

However there still might be an alternative solution for Adobe and other companies who want to develop software for the iPhone without Apple’s blessing. They could throw support behind the Electronic Frontier Foundation (EFF) effort to get a DMCA exemption for smartphone jailbreaking.

Such an exemption would allow Adobe, Microsoft, Sun or any other application framework provider the chance to extend their architecture to the iPhone by piggybacking on consumer rights.

Resource:
http://www.afterdawn.com/news/article.cfm/2010/04/23/apple_rep_says_iphone_os_is_open_while_flash_is_closed_and_proprietary

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What Microsoft Can Learn from the Apple iPad https://www.fusioninformatics.com/blog/what-microsoft-can-learn-from-the-apple-ipad/ https://www.fusioninformatics.com/blog/what-microsoft-can-learn-from-the-apple-ipad/#comments Thu, 22 Apr 2010 08:39:24 +0000 https://www.fusioninformatics.com/blog/?p=1183 I’ve been looking at, discussing, and writing about the Apple iPad for a while now. My time with…

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I’ve been looking at, discussing, and writing about the Apple iPad for a while now. My time with the tablet got me thinking: Microsoft and its partners need a rapid course correction if they’re going to compete with Apple in the tablet race.

The questions about whether or not Apple could produce a compelling tablet have been answered. PCMag gave it an Editors’ Choice award, and most other reviews have been positive to glowing. Yes, there are still some big questions about the iPad. Will consumers embrace it after the initial rush? Will publishers’ dreams of the “iPad as industry savior” be realized? I’d say we’re 6 to 12-months away from being able to answer those questions. Even so, Apple’s iPad is a tablet done right, and I think Apple’s plan of using and extending its mobile OS in ever-larger devices is pure genius and one that Microsoft would do well to mimic.

Right now, we’re all waiting for Windows 7-based tablets, such as the HP Slate, to arrive. There will be others, of course, but HP’s is the one Microsoft is touting. It appears to have the most potential for rebooting Microsoft’s tablet PC efforts. It’s built on the Windows 7 platform—a desktop and laptop OS that I use every day. It’s the best version of Windows since, perhaps, Windows 95. By that I mean that it’s new, fresh, smart, and light enough and intuitive enough to not get in your way.

All that said, it’s still a desktop OS. It carries with it all of the complications that are typically associated with running a relatively complex piece of technology. For what it’s worth, Apple’s desktop OS, Mac OS X, is only marginally less complex. This has relatively little to do with the hardware. We’ve proven in PC Labs that netbooks (which have hardware specs that are roughly equivalent to the upcoming Windows tablets), can run Windows 7, but Windows still shows you too much about the guts of your system. You still install drivers, there’s still a Control Panel, and even the nifty new Device Stage leads you to a hardware setup or configuration screen eventually. Windows Phone 7, like the iPhone OS, shields the end user from those complications. If Microsoft and its partners put Windows Phone 7 on these tablets, an end user might never have to see any of them. Yet, with access to the new Microsoft Marketplace, they’ll still be able to install whatever apps they need—all from one central place. Clearly, Microsoft has a lot of ground to make up in the Marketplace—it’ll have to get much richer and faster if Microsoft wants people to rely on it for their Win Phone 7 app needs. Web-based offerings could help here. Microsoft’s Office Web Apps, for example, could be the perfect tools for these Windows Phone 7-based tablets.

Before someone goes for my throat, let’s define some terms. Tablets is, admittedly, a broad term, and there’s a lot of confusion about what is and isn’t a tablet computer. For the sake of my argument, I do not consider products like the Apple iPad and HP Slate full-blown computers, and, while versatile, they’re not suited for all computing tasks. I don’t think video editing, intensive photo editing, and CAD work are what you want to do with them. Laptops that convert into tablets are, essentially, full-blown PCs stuffed with powerful, near-desktop-level (sometimes desktop-level) components. They’re ready to do virtually anything. All-in-one touch-screen desktops, such as the HP TouchSmart, are not tablets.

If you accept my argument—that true tablets need to work more like mobile phones and less like desktop computers—then Apple’s iPad strategy makes perfect sense. The astounding market success of netbooks helped Apple realize that most people only want to do a limited number of things with their computers. But Apple CEO Steve Jobs was loath to deliver a low-end portable computer to the market. Obviously, he figured out that Apple could serve the netbook market, with a product that’s sexier, simpler, and yet more powerful than many low-end netbooks. The iPhone and iPod touch are incredibly human devices that respond to your actions in an almost instinctive way. It’s not much of a leap to surmise that this think/do interface metaphor could also work in a form factor just shy of a full-blown laptop. There are more facets to the iPad than simplicity, but the choice of the iPhone OS as the iPad platform is probably the most important decision Apple made in the entire product development process.

Putting what is, essentially, a mobile OS into, for example, the HP Slate should be easy to do. It would allow Microsoft to replicate the Apple ecosystem’s success (i.e. the iPad, iPhone OS 4, iTunes, the App Store, and individual apps). Obviously, Microsoft doesn’t manufacture and control Windows Phone 7-based hardware the way Apple does its own hardware. That said, Microsoft is requiring certain key features in all Windows phones: GPS, touch screen capabilities, and an accelerometer. Now, Microsoft should extend that concept to tablets running its software (if it doesn’t already).

One company that may agree with my strategy is Google. I’ve heard more than a few rumors that the company is working on a tablet with its Android mobile platform—not its Google Chrome OS. This isn’t exactly a surprise. Other companies, including Dell, are thinking the very same thing.

I know this is a radical idea, but if Microsoft and its partners hinder these new tablets with a full-blown OS and the standard world of ad-hoc Windows applications and utilities bought from non-homogenous sources, Apple and the iPad will win.

Resource:
http://www.pcmag.com/article2/0,2817,2362882,00.asp

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Microsoft's special India plans https://www.fusioninformatics.com/blog/microsofts-special-india-plans/ https://www.fusioninformatics.com/blog/microsofts-special-india-plans/#comments Thu, 22 Apr 2010 08:37:29 +0000 https://www.fusioninformatics.com/blog/?p=1170 Bangalore: Along with its plans to take on Apple and its iPhone with its upcoming Windows Phone 7…

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Bangalore: Along with its plans to take on Apple and its iPhone with its upcoming Windows Phone 7 series, global giant Microsoft has something special planned for markets like India.

According to Sudeep Bharati, director, developer tools for Microsoft India’s Visual Studio Team, the company is working with manufacturers to come up with lower-end phones for the Indian market.

‘Windows Phone 7’ is Microsoft’s upcoming mobile operating system and series of phones that Microsoft hopes will revive its presence in the mobile market, which is dominated by Apple and BlackBerry in the US and by Nokia in developing countries. In India, this means generating phones that offer a cost-advantage to the competitively priced Nokia phones.

“We are working on phones with 2 chassis, one with a screen resolution of 800*480 and the other with a lower resolution of 480*320. Phones with chassis 1 will be available by the end of 2010,” says Bharati.

The lower-end models will have at least 128 MB RAM, a lower-end processor and a 5 megapixel camera, unlike the higher-end models that need to have 1Ghz CPU GPS chip and 1GB of RAM.

The company is still in talks with hardware manufacturers on the feasibility of the plan and the pricing of these phones.

The higher-end models are expected to be priced similar to the Nexus One, which is available for $529 in the US. It is expected that the lower-end phones would be priced lower than Rs20,000.

Google too had earlier mentioned plans to release a stripped- down version of Nexus One in India this year.

Microsoft has laid special emphasis on the graphical component of the phone as games will come with Xbox Live support, which will allow users to play a game on their mobile, save it, continue the same game on their PCs and finish it on their Xbox 360.

Bharati also said that he’s expecting developers to release Live games which can be played on all three platforms as a package.

The tools that developers can use to make these games – Visual Studio 2010, Expression Blend – were developed under him at the Hyderabad centre of Microsoft. “Developers can make their games compatible for all the platforms using the same code. They don’t have to write separate applications for each platform. Also, games can be written for the phone using Silverlight as well,” he added.

Silverlight, Microsoft’s competitor to Adobe’s Flash, has seen a lot of developments with version 4 to be released later this year. At Microsoft Tech Ed, which was organised in Bangalore last week, a few of the developers demonstrated a way to make a fully interactive 3D object using Silverlight. The 3D capabilities of Silverlight will come in handy when developing games as well.

Resource:
http://www.dnaindia.com/scitech/report_microsoft-s-special-india-plans_1374157

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