Product Recommedation System for Sales

About Client

A leading retail brand based in Iran. The client offers a wide range of products over 500 SKUs.

The objective of client is to reduce the sales representee's time while they visit the store & place the order and would like to accelerate the sales so that they can improve the bottom line by optimizing the supply chain.

Challenges

High order processing time.
Poor product discovery from 500 SKU to place the order
Inefficient ordering system which is taking a
High time to visit retail shops
Stagnant Sales
Fierce competition
Inefficient inventory management and production planning
The client had data of over 7 years in SAP that was not analyzed due to lack of AI, ML technology, and infrastructure

Strategic Approach

Customer-facing applications are mobile-based, whereas data is stored in an SAP database, therefore, we setup the data lake solution that ingests the source data from SAP to be furtheranalyzed holistically.

The data ranges from product data, retailer data, purchase order data, inventory data, deals & offers data. We categorized and segmented the top 50 SKU for each retail store and mapped deals & offers with each of them.This helped to easily access the top 50 SKU by the Sales Rep while placing the order.

We further cross-linked the recommended products for upselling and cross-selling the items. Apart from this based on the past purchase history, we applied predictive analytics algorithms to its data and used machine learning to optimize its insights overtime for the sales forecast and inventory planning.

Impact

Sales rep order processing time was reduced by 30% hence, due to which overall sales witnessed a spike of 6% growth.
The recommendation system helped retailers to recommed relevant products which enabled company to improve production planning and delivery.
Improved net promoter score (NPS) by 2%
The bottom line of the company improved significantly due increased visibility in inventory and better forecasting needs