The practice of “showrooming,” or viewing an item in a retail store and then buying it online, has brought the e-commerce threat directly to bricks-and-mortar retailers.
Mobile raises the showrooming threat to a new level since price comparisons are available to shoppers immediately, as they make decisions and browse e-commerce websites in stores.
In a recent report from BI Intelligence, we analyze mobile showrooming’s influence on retail, examine the various different types of consumer behavior that make up showrooming, look at what the big retailers are doing to combat showrooming, and identify the five broad strategies that will help brick-and-mor ter retailers win business from showroomers.
